Demand Generation & Growth Lead
I help B2B SaaS companies build full-funnel growth engines, leveraging ABM, AI, and analytics to accelerate pipeline and reduce CAC.
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Eight years building pipeline you can measure and growth you can repeat.
I build B2B growth engines from the ground up, spanning paid media, marketing operations, GTM automation, and AI-powered outbound. Every move engineered for measurable pipeline impact.
// approach
Every program I build sits on the same foundation: full-funnel demand, intent-driven outbound, and decisions you can defend in a board meeting.
Building multi-channel acquisition engines across paid, organic, outbound, and events. Engineered around pipeline and revenue, not vanity metrics.
Designing intent-driven outbound and account-based programs using tools like Clay, HubSpot, and 6sense, enriched with real buying signals.
Turning data into decisions with SQL, BI dashboards, and attribution models that reveal what actually drives growth.
// experience
A through-line across B2B SaaS, agency, and consulting. Pipeline you can measure and growth you can repeat.
Demand Generation & Growth Lead · B2B SaaS · AEC
Built a multi-channel demand gen engine from the ground up. Grew traffic, sharpened ICP targeting, and stood up an intent-driven outbound and ABM motion.
Sr. Performance & Demand Generation Manager · Enterprise SaaS
Rebuilt the demand gen engine. ABM-first strategy drove $10.5M in pipeline, cut CAC by two-thirds, and grew the team from 0 to 5.
Digital Media Manager · Agency · Omnichannel
Led omnichannel media for major brands including Tim Hortons, Best Buy, and Edgewell. Built campaigns around performance, not pretty decks.
Demand Generation Consultant · Public sector
Set demand gen strategy and managed $4.5M in paid media across Google, Meta, and LinkedIn. Cut CPA by 38% through tighter audience and creative testing.
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Open to senior demand gen and growth roles, fractional engagements, or a coffee with anyone in the B2B growth space.